Meta has announced the appointment of Nicole Tan as its new Country Director for Singapore, effective 2 June 2025. With over 25 years of industry experience, including nine years at the helm of Meta’s operations in Malaysia, Tan is set to drive digital empowerment and innovation across industries in Singapore. Her role will focus on leveraging artificial intelligence (AI) to create new business opportunities and support the growth of Singapore’s digital economy.
Tan’s appointment is seen as a strategic move by Meta to strengthen its presence in Singapore, a key hub for innovation and regional collaboration in Southeast Asia. Benjamin Joe, Vice President of Southeast Asia and Emerging Markets at Meta, expressed confidence in Tan’s leadership, stating, “Nicole has a deep understanding of what businesses and communities across Southeast Asia need to thrive in a digital world.”
In her new role, Tan aims to work closely with Meta’s team and partners in Singapore to foster growth through technology and build meaningful connections within the digital economy. “Singapore is a dynamic market that is spearheading Southeast Asia’s digital transformation,” Tan remarked, highlighting her enthusiasm for the opportunities ahead.
Before joining Meta, Tan held senior leadership positions in Malaysia and China, and she has been a vocal advocate for inclusive leadership, particularly in supporting women in tech and marketing. Her extensive experience in accelerating digital adoption and expanding cross-industry partnerships is expected to be instrumental in her new role.
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