The popular fried chicken brand SIDES, founded by the Sidemen, a British YouTuber collective, is making its international debut with a new store in Singapore. Scheduled to open in June 2025, the store will be located in Bugis+, a bustling 10-storey shopping mall in the Bugis district. This marks the brand’s first venture outside the UK, bringing its Nashville-style fried chicken to Asia.
The Singapore outlet will occupy a 114-square-metre space, accommodating between 52 and 56 diners, and is expected to create up to 10 jobs across various roles. The store’s opening has already generated excitement, with SIDES-branded hoardings spotted at the site and the Capitaland Malls’ website listing it as “Opening Soon.”
SIDES is renowned for its bold flavours and signature double-dipped, double-coated crispy fried chicken. Whilst the specific menu for Singapore has not been disclosed, it is anticipated to feature many of the brand’s popular items, including indulgent burgers, wraps, and hand-spun shakes.
Robin Mehta, CEO of SIDES, expressed enthusiasm about the expansion, stating, “Singapore is officially the first international home of SIDES, and we couldn’t be more excited. The food scene is elite, delivery culture is strong, the energy, the people, the vibe—it just fits.”
Founded in 2021, SIDES has rapidly grown in the UK, with locations in Manchester, Kent, Wembley, Essex, and the West Midlands. The Singapore opening is part of a broader international expansion plan, with the brand aiming for 12 stores worldwide by 2026 and a projected revenue of $244m.
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