A recent study by CARMA has unveiled that Singaporean car owners exhibit the highest level of trust in Chinese automotive brands worldwide. The research, which examined consumer perceptions and media reporting across various Asian and Western countries, highlights the growing global interest in Chinese car brands and their competitive stance against established Western and Japanese automakers.
The study’s findings indicate a significant satisfaction gap between owners of Chinese and European car brands. European car brand owners reported lower satisfaction with vehicle performance, driving experience, and technology, and were less inclined to repurchase. Conversely, Chinese brand owners expressed higher satisfaction and a greater likelihood of buying from the same brand again. This trend is particularly pronounced in the Philippines, where confidence in Chinese brands is bolstered by GAC’s expansion of dealerships.
The report also delves into media perceptions, noting that Chinese brands are increasingly capturing market share in the global electric vehicle (EV) market. Notably, Chinese brands now occupy seven of the top 10 positions in global EV sales rankings, with BYD leading the charge through a 58.2% year-on-year increase in plug-in deliveries.
As the automotive industry continues to evolve, the rise of Chinese brands is reshaping market dynamics. The study suggests that this trend will persist, with implications for consumer behaviour and the competitive landscape. Future editions of CARMA’s series will further explore these developments, including a case study on BYD’s rapid ascent.
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