StarHub has launched its new flagship shop at Paragon on Orchard Road, designed to blend technology with a lifestyle experience. This innovative space marks the company’s 25th anniversary in Singapore, aiming to simplify and enhance everyday technology use for customers. The shop’s open layout, soft lighting, and natural textures create a calming environment, with The Lawn at its centre, surrounded by digital displays showcasing the latest products and services.
Upon entering, customers are greeted by a concierge instead of traditional queue systems. They receive an SMS when it’s their turn, ensuring a seamless experience. QR codes throughout the shop provide instant access to information and offers, catering to both independent browsers and those seeking assistance.
The shop features distinct zones, including a mobile and accessories area where customers can try out devices and premium accessories. The home entertainment zone offers an interactive experience with the latest content and connectivity options. A “Customer Favourites” wall highlights trending products, whilst a dedicated lounge offers Platinum customers priority service and complimentary coffee.
To celebrate the opening, StarHub is offering over $100 in discounts and vouchers on selected services until 8 June. Exclusive activities include a meet-and-greet with Premier League legends John Barnes and Joe Hart on 24 May, tech talks by Apple and OPPO, and free mobile health checks by Asurion.
StarHub’s new flagship shop represents a fresh chapter in its retail journey, focusing on personalising technology and enhancing customer support.
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