BTS member Jin has released the official music video for “Don’t Say You Love Me,” the main track from his second solo album, Echo, in collaboration with the Singapore Tourism Board and BIGHIT MUSIC. The video, launched globally on 16 May, features Singapore’s iconic landmarks and hidden gems, offering a unique visual experience that complements Jin’s emotive music.
The music video, set against Singapore’s vibrant cityscape, includes stunning visuals of the National Gallery Singapore, the Singapore Flyer, Gardens by the Bay, and Anderson Bridge. It also highlights local favourites such as Keng Eng Kee Seafood and Goldhill Plaza. This collaboration aims to showcase Singapore’s diverse culture, nature, and architecture to a global audience.
An official from BIGHIT MUSIC expressed that the collaboration beautifully combined the charm of Singapore’s scenery with the message Jin hopes to convey through his music. Serene Tan, Executive Director, North Asia, Singapore Tourism Board, noted, “We hope that people around the world will come to see and experience Singapore from a new perspective through the music video.”
The video is available on HYBE LABELS’ YouTube channel and has been cross-posted on the Singapore Tourism Board’s social media platforms. This collaboration not only highlights Singapore as a dynamic travel destination but also enhances the storytelling of Jin’s music, offering fans a fresh perspective on the city.
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