FWD Insurance Singapore has launched its “Skip to the Good Part” campaign, aiming to enhance travel insurance for Singaporeans ahead of the peak travel season. Running from May to July 2025, the campaign introduces flexible solutions such as Cancel for Any Reason (CFAR) benefits, coverage for pre-existing conditions, and a streamlined digital claims process via the FWD app.
The campaign addresses key traveller concerns, offering a customer-first approach to insurance. Adrian Vincent, CEO of FWD Singapore, stated, “At FWD, we are committed to making insurance simpler, more accessible, and more relevant to the needs of today’s travellers.” The initiative aims to eliminate traditional friction points like complex claims and unclear policy exclusions.
Research by Klook Protect highlights a disconnect between traditional insurance offerings and modern traveller needs, with 21% of respondents seeking less conventional solutions. FWD’s campaign responds to this by providing flexible, transparent, and user-friendly options. Key features include CFAR coverage, allowing travellers to change plans due to personal emergencies or opportunities, and a Pre-existing Condition (Pre-X) rider for those with chronic medical conditions.
FWD’s digital-first approach has earned accolades, including Best Digital Insurer at the InsuranceAsia News Country Awards for Excellence in 2024. The campaign is supported by short videos illustrating real traveller scenarios, showcasing FWD’s commitment to meeting evolving expectations with practical solutions.
FWD’s travel insurance supports diverse needs, from families to digital-native travellers, with policies available online or via the FWD SG app. The campaign will be rolled out across multiple channels, reinforcing its message of assurance and accessibility.
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