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NBA Rising Stars Invitational partners with eight brands

Newsflash Asia

- June 19, 2025

The National Basketball Association (NBA) has announced that eight marketing and promotional partners will support the first-ever NBA Rising Stars Invitational, a regional high-school basketball tournament. Scheduled from 25 to 29 June at the Kallang Tennis Hub in Singapore, the event will showcase boys’ and girls’ teams from 11 countries across the Asia-Pacific region. The tournament is part of a broader basketball and entertainment festival supported by Sport Singapore and the Singapore Tourism Board.

The event will be headlined by notable figures such as three-time NBA All-Star Domantas Sabonis and two-time WNBA champion Lauren Jackson. NBA Legend Yao Ming will also make special appearances, including attending the opening ceremony. The festival will offer fans interactive experiences, including player meet-and-greets, open court sessions, and photo opportunities with NBA memorabilia.

Key partners include SoftBank, which will provide in-venue branding and livestream the tournament in Japan, and the Karim Family Foundation, which will host community clinics. The Singapore Sports Hub will serve as the Official Venue Partner, hosting various events. Other partners like 2K, New Era, and Wilson will contribute through gaming booths, merchandise, and official game balls.

The NBA Rising Stars Invitational will be livestreamed on its YouTube channel, with updates available on the event’s Instagram page. Fans can visit the NBA’s website for ticketing information.
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This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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