So Drama Entertainment and FLY Entertainment have announced a strategic partnership aimed at elevating media and entertainment content in Singapore. This collaboration, revealed on 25 June, combines the creative strengths of both companies to produce compelling, locally resonant content, starting with Kakee Originals. This series is available on So Drama’s newly rebranded app, Kakee.
The partnership is a commitment to homegrown storytelling, featuring talents from FLY’s esteemed roster, including Allan Wu, Carla Dunareanu, and Irene Ang. Audiences can enjoy series such as “See You There,” “Then & Now,” and the upcoming “The Office Survival Guide.”
Beyond casting, the partnership includes co-investment in content, brand collaborations, and talent development. FLY will provide top-tier talent production support and customised training for So Drama’s talent pool, enhancing the quality and reach of their productions.
Melvin Kuek, Executive Director at So Drama, expressed enthusiasm about the collaboration, stating, “The chemistry between So Drama and FLY promises fresh possibilities for talent, brands, and bold new content.” Irene Ang, Founder and CEO of FLY Entertainment, added, “We’re championing Singaporean stories and putting local talent exactly where it belongs—in the spotlight.”
FLY Entertainment has also partnered with digital casting platform IAmCasting to discover vibrant personalities for Kakee Originals. This move reflects FLY’s commitment to digital innovation and shaping the future of talent discovery.
The Kakee app, available for free download, offers users rewards for engaging with a wide range of content, including music streams and exclusive videos.
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