Project Sama Sama @ North West has been officially launched by North West Community Development Council (CDC) to provide essential support to up to 8,000 less-privileged households. The initiative, announced by Prime Minister and Minister for Finance Lawrence Wong on 29 June at Limbang Division, aims to alleviate the rising cost of living by offering monthly credits for essential items through vending machines.
The project, a collaboration between North West CDC, SPH Media, and Auresys, offers eligible households $20 in monthly credits. These credits can be used to access necessities such as fresh bread, snacks, beverages, hygiene products, and medical supplies via vending machines. Residents can enrol using a unique QR code, with assistance available for those less familiar with digital processes.
Mayor of North West District, Alex Yam, highlighted the project’s success in creating a supportive community network. “By leveraging digital solutions and self-service vending machines, the CDC creates a more efficient way to support our residents,” he said. The initiative is set to expand across the North West district to reach more vulnerable families.
The project is supported by sponsors including Singapore Pools, Gardenia, and the Order of Malta. Singapore Pools CEO Lam Chee Weng expressed pride in their involvement, stating, “Through this meaningful initiative, we hope to support households to better navigate the challenges of rising living costs.”
Project Sama Sama @ North West exemplifies a community-driven approach to addressing economic challenges, with plans for further expansion to sustain support for families in need.
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