SCS Butter, a staple in Singaporean kitchens for over 120 years, is marking its anniversary with the launch of the “Create Your Dazzle” campaign. This initiative aims to inspire creativity in cooking and baking, encouraging Singaporeans to transform everyday culinary moments into extraordinary experiences. The campaign is inspired by the brand’s iconic star logo and its enduring mission to make premium butter accessible to all.
Since its inception in 1905, SCS Butter has been a beloved part of Singapore’s culinary heritage, known for its rich, creamy flavour and high quality. Now part of DKSH, a leading market expansion service provider, SCS Butter continues to deliver on its promise of quality and accessibility. Adrian Kang, Vice President of Fast Moving Consumer Goods at DKSH Singapore, stated, “We are proud to celebrate 120 years of nourishing generations of Singaporeans. ‘Create Your Dazzle’ is a tribute to the magic that happens when quality ingredients meet everyday creativity.”
The anniversary celebrations will include a social media campaign, influencer-led recipe inspirations, and live demonstrations at major supermarkets. Consumers are encouraged to share their culinary creations on social media using the hashtag #CreateYourDazzle. Additionally, SCS Butter will release limited-edition packaging inspired by Singapore’s cultural celebrations, highlighting the country’s multiracial food heritage.
SCS Butter products are available at major grocery stores and online platforms across Singapore, continuing to inspire creativity in kitchens nationwide.
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