Singapore-headquartered BeLive Holdings, a leading B2B provider of live and video streaming infrastructure, has announced its intention to explore a Digital Asset Treasury Strategy. This move is part of the company’s broader platform enablement roadmap aimed at enhancing capital efficiency and supporting decentralised payment technologies. The strategy involves potentially allocating a portion of BeLive’s corporate treasury into digital assets such as Bitcoin and other yield-generating assets, subject to rigorous risk and compliance frameworks.
The initiative reflects BeLive’s commitment to innovation and its role as a digital infrastructure provider to global brands. CEO Kenneth Tan stated, “As digital infrastructure providers to many leading global brands, we are committed to remaining at the forefront of innovation.” The strategy aims to support the next wave of platform experiences securely and responsibly.
BeLive’s core focus remains on enabling partners to integrate interactive video, live commerce, and AI solutions into their apps via its Software-as-a-Service (SaaS) and whitelabel platform. This strategic evaluation follows similar moves by other forward-thinking companies exploring alternative treasury and payment models using digital assets.
The company emphasised that no digital asset acquisitions have been made to date, and any future allocations will be conducted conservatively within strict compliance frameworks. BeLive provides live commerce and shoppable short video solutions to international retail companies and e-commerce marketplaces.
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