In the competitive world of event production, Miki Hay, founder and managing director of HDFX Pte. Ltd., has built a formidable reputation for delivering the seemingly impossible. Launching her business during the 2008 financial crisis whilst pregnant, Miki’s journey is a testament to resilience and innovation in Singapore’s evolving events industry.
Miki’s career began after returning from her studies in Australia, diving into the events sector with ambition but no clear blueprint. She founded HDFX before marriage, at a time when opportunities for boutique agencies were scarce. Her passion for fast-paced multitasking and creativity laid the groundwork for a company that would become a trusted partner for both local and global brands.
The 2008 financial crisis posed significant challenges, with Miki pregnant and facing financial uncertainty. “I had no money. I was so afraid I couldn’t even afford to see a doctor or give birth safely,” she recalls. Despite these hardships, she persevered, keeping her business afloat.
A decade later, Miki faced another test when her second child was born prematurely. Balancing motherhood and business, she remained determined: “This company is also my baby. I had to find a way to keep both alive and thriving.”
Today, HDFX is recognised for its innovative, data-driven activations. Miki leads a team of eight, fostering creativity and ethical leadership. Looking forward, she aims to expand HDFX across Asia, embracing tech-enhanced experiences and launching CSR initiatives.
Miki’s story underscores the power of vision and perseverance, proving that enduring success requires more than just grit—it demands heart and the courage to keep going.
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