Sharon Soh has been appointed as the Managing Director for Southeast Asia at Assembly, a global omnichannel media agency under Stagwell. Based in Singapore, Soh will report to Richard Brosgill, CEO of Assembly APAC, and is tasked with accelerating the agency’s growth and enhancing client success across the region. Her appointment aims to strengthen Assembly’s leadership in Southeast Asia, Greater China, and North Asia, whilst advancing its commitment to delivering top-tier brand performance.
Soh, a former executive at IPG Mediabrands, brings extensive experience in sectors such as FMCG, automotive, retail, and finance. Her expertise in strategic planning and business growth will be crucial in translating Assembly’s APAC strategy into tangible results for Southeast Asian clients. “Her leadership will drive tighter collaboration across markets,” said Brosgill, highlighting the importance of Soh’s role in merging global excellence with local insights.
Soh expressed enthusiasm for Assembly’s vision, stating, “Brands today need a partner who can expertly navigate the complexities of local markets whilst capitalising on opportunities to scale globally.” Her leadership is expected to foster better brand experiences and cultivate impactful partnerships across the region.
Assembly, known for its holistic approach that combines data, talent, and technology, continues to set new standards in the media agency sector. With over 2,300 professionals across 35 offices worldwide, the agency remains committed to social and environmental impact, aiming to revolutionise marketing through its innovative strategies. Soh’s appointment is effective immediately, marking a significant step in Assembly’s regional evolution.
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