BOSS Fragrances is set to celebrate its 101st anniversary with the debut of its first-ever pop-up at Paragon Orchard Lobby in Singapore. From 26 to 31 July, visitors can explore BOSS The Collection, a luxurious range of fragrances inspired by the style codes of the BOSS man and woman, alongside a unique mixology experience.
The pop-up will feature 15 distinctive scents, each designed to mirror a piece of the BOSS wardrobe, offering wearers the ability to adapt their fragrance to different moods and occasions. The collection includes Eau De Parfum and Eau De Intense, priced at $330 and $390 respectively, available at the pop-up, TANGS VivoCity, and Metro Paragon.
In collaboration with Lunì, Southeast Asia’s first scented cocktail bar, the pop-up will offer cocktails inspired by the ingredients of BOSS The Collection fragrances. This partnership extends beyond the pop-up, with a special cocktail menu available at Lunì from 1 August to 7 September 2025.
Visitors to the pop-up can enjoy bespoke experiences, including live bottle engraving and whisky cocktail pairings. Registered guests will receive complimentary fragrance samples tailored to their personal style. The pop-up promises an immersive journey where scent and style converge, offering a refined introduction to BOSS’s craftsmanship.
As BOSS continues to innovate in the world of fragrance, this pop-up marks a significant milestone in its centennial celebrations, blending tradition with modern sensory experiences.
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