UNIQLO has teamed up with Ya Kun Kaya Toast to unveil a special collection of six UTme! T-shirts, inspired by Singapore’s beloved breakfast traditions. Launching on 1 August, the collection merges UNIQLO’s LifeWear philosophy with Ya Kun Kaya Toast’s rich heritage, offering designs that pay homage to Singapore’s iconic breakfast staples and coffee culture.
The collection features three designs that capture Ya Kun Kaya Toast’s storied journey, highlighting scenes from its original Far East Square store. The remaining designs celebrate Singapore’s “Kopi” and “Teh” culture, showcasing milk types and sweetness preferences, inspired by Ya Kun’s ‘Order Coffee Like a Pro’ concept. This collaboration aims to celebrate the everyday moments that make life in Singapore unique, inviting wearers to express their love for the city and its culinary delights.
In addition to the T-shirts, exclusive UNIQLO x Ya Kun Kaya Toast novelties will be available from 1 to 10 August, coinciding with the SG60 celebrations. This initiative offers both locals and tourists a chance to partake in the festivities, further cementing the collaboration’s cultural significance.
Kuroda Yusuke, Store Operations Director of UNIQLO Singapore, and Jesher Loi, third-generation owner of Ya Kun Kaya Toast, spearheaded this partnership, which underscores a shared commitment to celebrating Singapore’s cultural heritage. The collection not only highlights familiar food items but also invites everyone to wear their pride for Singapore’s unique breakfast culture.
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