Sun Life Singapore has launched its inaugural Social Impact Report, “Making Lives Brighter,” marking a pivotal step in its mission to enhance community well-being. The report highlights the company’s philanthropic achievements in 2024, with a focus on Diabetes prevention, mental wellness, and active living, and outlines plans for expanded initiatives in 2025.
The report reveals that Sun Life Singapore has contributed over $870,000 (S$1.2 million) to local philanthropic efforts since 2020. In 2025, the company plans to donate more than $510,000 (S$700,000), targeting Diabetes health initiatives and introducing a new focus on financial literacy and resilience for low-income households. Christopher Albrecht, CEO of Sun Life Singapore, emphasised the importance of these efforts, stating, “We believe our communities should grow alongside our business and flourish together.”
Sun Life Singapore’s philanthropic strategy is supported by two key enablers: the “Life is Brighter” charity fund and the Sun Life Singapore Philanthropic Pledge. The charity fund, launched in 2024, channels donations to local programmes, whilst the Philanthropic Pledge integrates charitable giving into life insurance products, donating 0.5% of premiums to charity.
The company also plans to expand its Hoops + Health programme, which promotes active living among youths, aiming to reach 45,000 individuals by the end of 2025. This initiative reflects Sun Life’s commitment to empowering communities through health and wellness.
As Sun Life Singapore continues to broaden its social impact initiatives, the company remains dedicated to fostering healthier, more resilient communities.
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