Felicity, an AI-enabled gametech company renowned for its high-performing gaming titles, has announced the opening of its new office in Singapore, marking a significant expansion into Southeast Asia. The Singapore entity, Felicity Labs Pte Ltd, will serve as the company’s regional headquarters, focusing on acquisitions and operations to achieve a twofold growth by March 2026.
The strategic move is designed to bolster Felicity’s presence in high-growth markets such as Vietnam and Thailand, aiming to increase its regional user base to over 2 million. This expansion will enable Felicity to deepen its collaboration with developers and creators in one of the world’s fastest-growing game development ecosystems. Anurag Choudhary, Founder and CEO of Felicity, stated, “APAC is home to 1.5 billion gamers and a $70b market, becoming one of the fastest-growing regions globally, and we see this as a pivotal opportunity to build the future of gaming in the region.”
Felicity plans to invest $1m over the next 12 to 18 months to build a robust leadership team, expand its talent pool, and enhance market penetration across the Asia-Pacific region. With existing operations in India and Türkiye, the company aims to acquire intellectual properties, expand its talent and player base, and form a regional developer network.
Having raised $37m across two funding rounds, Felicity is well-positioned to leverage its new Singapore base to drive innovation and growth, further solidifying its global footprint in the gaming industry.
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