Margaret Key has been appointed as the Chief Executive Officer of Allison Asia and Executive Director for Stagwell’s Asia Pacific operations, effective 1 October. With over 20 years of strategic expertise, Key will be based in Singapore, reporting to Allison Worldwide CEO Jonathan Heit. Her appointment aims to enhance the Asia Pacific communications capabilities of both Allison Worldwide and Stagwell.
Key’s previous role as CEO of Publicis MSL Group Asia Pacific saw her transform a fragmented agency into a cohesive regional network, achieving significant business growth. Her career also includes tenures at Edelman and Burson-Marsteller Asia Pacific. Recognised with multiple industry accolades, Key is also a board member at Verité, a global non-profit focused on labour rights.
Ray Day, Executive Chair at Allison Worldwide and Vice Chair at Stagwell, praised Key’s appointment, stating, “Margaret is a proven force in our industry and her appointment signals an exciting new chapter for our Asia Pacific clients and communications business.”
In her dual role, Key will oversee the growth and expansion of Allison Asia, whilst also steering regional market development for Stagwell. She expressed her enthusiasm, saying, “I’m honoured to take on these roles at such a pivotal time for both brands.”
Allison Worldwide, owned by Stagwell, is a global communications agency known for driving growth and innovation. Stagwell, a leading marketing and communications network, connects creativity with technology to enhance marketing effectiveness for clients worldwide.
“`
