Jiujiang’s cultural and tourism roadshow, “The Essence of Chinese Landscapes,” made a vibrant entry into Singapore on 29 August, showcasing the region’s rich heritage and scenic beauty. Held at the Orchard Hotel, the event was attended by key figures including Wang Jianxin, Director of Jiujiang Municipal Bureau of Culture, Radio, TV, and Tourism, and Xiao Fangmin, President of the National Association of Travel Agents Singapore (NATAS), alongside over 100 representatives from both countries.
The roadshow emphasised the historical and commercial ties between Jiujiang and Singapore, with Wang Jianxin inviting Singaporeans to explore Jiujiang via direct flights to Nanchang Changbei Airport. Xiao Fangmin pledged to enhance visitor exchanges, underscoring the mutual benefits of such cultural interactions.
Kuang Rongfa, Director of Lushan Municipal Bureau, highlighted the UNESCO World Cultural Landscape of Lushan through its “five Yōu themes”—history, culture, scenery, lifestyle, and serenity. Meanwhile, Wu Shuguang, Director of Lushan West Sea Bureau, unveiled the region’s thousand-island vistas and wellness retreats. Deng Feng, Party Secretary of Yongxiu County Bureau, showcased Poyang Lake’s wetlands and its kingdom of migratory birds.
The event also saw the premiere of a bespoke Jiujiang itinerary video tailored for the Singapore market. Notably, Duck Tour Singapore signed agreements with Jiangxi Yuanda International Travel and Hong Thai Travel Singapore with China Travel Service Jiujiang, marking a significant step in Jiujiang’s expansion into Southeast Asia and strengthening Belt and Road tourism cooperation.
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