Frasers Hospitality has signed a Memorandum of Understanding with the Singapore Institute of Technology (SIT) to establish a hospitality innovation thinktank aimed at elevating Singapore’s hospitality industry. This collaboration will focus on applied research, professional training, and nurturing future-ready talent in the hospitality and real estate sectors.
The thinktank is designed to be a collaborative hub where industry and academia can work together to define key hospitality standards and publish insights that drive innovation. Eu Chin Fen, CEO of Frasers Hospitality, stated, “By combining academic expertise with real-world application, we are advancing new standards in guest experience, driving innovation that is both digital and sustainable.”
Bernard Nee, Deputy President of SIT, emphasised the importance of equipping talent with future-ready skills to maintain Singapore’s service excellence. He noted that the thinktank would provide a dynamic platform for collaboration, accelerating creative solutions and transforming ideas into actionable innovations.
The partnership will also involve the co-design and development of Pre-Employment Training for hospitality students and Continuing Education and Training programmes for Frasers Hospitality employees. These initiatives aim to empower individuals to become future leaders and innovators in the industry.
This strategic partnership between Frasers Hospitality and SIT is set to reinforce Singapore’s position as a premier tourism hub, ensuring the country’s hospitality standards continue to evolve and meet global expectations.
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