Global Asset Solutions has appointed Leanne Reddie as its new chief commercial officer as the company opens a new office in Singapore to support its growth in the Asia Pacific region. Reddie, who previously held the same position at Chedi Hospitality, brings 25 years of experience in the hospitality industry, having worked with Emirates Airlines, Jumeirah Group, and Rosewood Hotels & Resorts.
Reddie’s extensive background includes a Masters of Business from Murdoch University and qualifications in hotel real estate investments and asset management from Cornell University. Her expertise spans Europe, the Middle East, Africa, China, and Asia Pacific, where she has successfully led teams and managed hotel openings.
Alex Sogno, CEO of Global Asset Solutions, expressed enthusiasm about Reddie’s appointment, stating, “We are thrilled to have someone of Leanne’s calibre joining the team in this latest phase of growth.” Reddie herself commented, “I am looking forward to working with the team and using my knowledge of portfolio management, brand strategy, revenue optimisation, and digital transformation.”
The move into Singapore follows Global Asset Solutions’ merger with Perceptions Hospitality, significantly expanding its presence in the region with nearly 60 luxury and upper-upscale hotels added to its portfolio. The company also released market research indicating that luxury and upscale assets accounted for almost 85% of hotel investments in Asia Pacific during 2024, driven by increased liquidity and a strong dollar.
Global Asset Solutions continues to provide independent hotel asset management services worldwide, managing over $20bn in assets across Europe, Asia, and the Middle East.