Digital travel platform Agoda has unveiled its ranking of Asia’s top rural destinations, highlighting a growing trend towards highland tourism. Malaysia’s Cameron Highlands has emerged as the most sought-after rural destination, followed by Khao Yai in Thailand and Puncak in Indonesia. This ranking is based on accommodation searches made on Agoda between 15 February and 15 August 2025.
Rural destinations, particularly those in mountainous and hillside regions, are becoming increasingly popular among travellers seeking a break from urban life. These locations offer a slower pace, allowing visitors to immerse themselves in local culture and natural beauty. Agoda’s data ranks destinations across eight Asian markets with populations under 50,000, showcasing the appeal of these serene environments.
The list also includes Fujikawaguchiko in Japan, Kenting in Taiwan, Sapa in Vietnam, Munnar in India, and Pyeongchang-gun in South Korea, rounding out the top eight rural destinations. Each location offers unique attractions, from the lush tea plantations of Cameron Highlands to the hot springs near Mount Fuji.
Cameron Highlands is renowned for its cool climate and vibrant landscapes, making it a peaceful retreat for those looking to explore nature and local culture. Similarly, Khao Yai’s rich biodiversity and outdoor activities attract adventure seekers, whilst Puncak’s breathtaking mountain views provide a refreshing escape.
As highland tourism continues to rise, these destinations promise travellers a distinct and rejuvenating experience away from the hustle and bustle of city life.
