PURE Singapore is celebrating its 20th anniversary by launching a new brand film, “Switch Things Up”, and announcing significant investments in its wellness services and facilities. The film, created in collaboration with Havas Play, highlights fitness as a personal journey, aligning with PURE’s commitment to evolving with its members’ needs.
The brand’s Managing Director, Ron Hanerfeld, emphasised that PURE is about more than just fitness and yoga, stating, “For me, it’s about creating a space where people can switch things up, recover, and discover what’s possible.” This vision is set to be realised with new recovery facilities, upgraded equipment, and enhanced experiences at key locations like PURE Yoga Ngee Ann City and PURE Fitness Asia Square, starting from Q1 2026.
PURE’s expansion is supported by new funding from a strategic investment partner, enabling the brand to offer a more holistic approach to health and wellbeing. Members can expect refurbished spaces, including upgraded changing rooms and refreshed communal areas, ensuring an inspiring and comfortable visit.
Since its inception in Singapore in 2005, PURE has grown into a trusted name in holistic wellness. The brand’s latest initiatives underscore its confidence in Singapore’s potential as a fitness and wellness hub, as it continues to innovate and prioritise personal wellness and community engagement.
