Stellar Ace, Singapore’s largest Out-of-Home (OOH) media company, has launched a next-generation 3D Rooftop Bus Shelter at Orchard Road, in collaboration with Gardens by the Bay. Located at the bus shelter before Cairnhill Road, outside The Heeren, the installation recreates the Gardens’ Flower Dome, Supertrees, and lush greenery, bringing a touch of Singapore’s iconic destination into the heart of the city.
The 3D Rooftop is designed as both an advertising platform and a placemaking feature, strategically placed along one of Singapore’s busiest retail and tourism stretches. With over 260,000 weekly impressions, it offers brands standout visibility whilst enhancing the Orchard Road streetscape. This initiative supports Singapore’s broader efforts to enrich public spaces and urban vitality.
This debut marks the first 3D Rooftop under Stellar Ace’s portfolio, signalling the revival of a beloved format reimagined for today’s audiences. “Gardens by the Bay has always been about bringing nature, design, and imagination to life,” said Tony Heng, President of Stellar Experience. The project underscores a shared commitment to creativity and innovation between Stellar Ace and Gardens by the Bay.
The 3D Rooftop is the first in a series of next-generation formats that will redefine public engagement across Singapore. Stellar Ace plans to roll out more innovative OOH formats, including digital and interactive assets, across the island. By pushing the boundaries of OOH advertising, Stellar Ace aims to make brands an integral part of Singapore’s cultural and urban fabric.
