The Urban Redevelopment Authority has concluded the land tender for a site at Dorset Road, launched under the first half of 2025 Government Land Sales programme. The site, which can accommodate approximately 425 units, received nine bids, surpassing expectations. United Venture Development (2022) Pte. Ltd submitted the highest bid at S$524.3m or about S$1,338 per square foot per plot ratio, slightly above the next highest bid from a consortium including ABR Holdings Limited and others.
Justin Quek, Deputy Group CEO of Realion (OrangeTee & ETC) Group, noted that the high number of bids reflects confidence in the site’s future sales performance. The location’s appeal is bolstered by its proximity to amenities such as Farrer Park MRT Station, City Square Mall, and educational institutions like Farrer Park Primary School.
The last Government Land Sales site in the area, Northumberland Road, was awarded in May 2021 and developed into Piccadilly Grand, which sold 77% of its units during its launch weekend in 2022. A recent subsale in July 2025 saw prices 15.5% higher than the launch average, indicating strong demand.
The upcoming project is expected to attract HDB upgraders, supported by robust resale prices of flats in Kallang/Whampoa. Additionally, its central location and connectivity make it appealing to young professionals and investors seeking rental opportunities.
