CUSTA, a regional customisation e-commerce platform, has revamped its Singapore service by doubling its catalogue to 4,000 items and introducing unlimited customisation options. This innovative approach allows users to view instant best-price and lead-time displays, significantly reducing traditional procurement cycles from 8–15 days to within a week, with some orders fulfilled on the same day.
The platform’s relaunch is timely as Singapore’s digital economy continues to grow, reaching $82.7b (S$113.2b), with an 11.2% compound annual growth rate since 2018. Despite 83% of small and medium enterprises (SMEs) having digital strategies, fewer than half succeed due to cost and complexity. CUSTA’s frictionless, automation-led platform addresses these challenges, making it increasingly relevant in the market.
Joe Takagi, CUSTA’s CEO, highlighted the impact of the platform, stating, “Real-time pricing and AI-assisted quoting are redefining B2B and SME procurement.” The platform’s mass customisation capabilities are set to transform Singapore’s design, retail, and creative sectors.
To celebrate its second anniversary, CUSTA has launched a Service Renewal Campaign, offering promotional discounts and free design support for orders exceeding $73 (S$100). The company also plans to expand into enterprise-grade customisation and regional markets, aligning with Singapore’s digital economy goals.
CUSTA’s innovative platform is poised to enhance digital adoption among SMEs, balancing cost, creativity, and efficiency, and setting a new standard for customisation in Singapore.
