Lendlease has announced the opening of Moomoo Singapore’s first physical stores in its malls, including 313@somerset, Jem, and Parkway Parade. This move marks a significant milestone as Moomoo, a leading online trading platform, transitions into brick-and-mortar retail, reflecting the growing trend of fintech brands expanding their presence beyond digital platforms.
The new stores, set to launch this year, will occupy 939 square feet at 313@somerset and 739 square feet at Jem. These locations will offer an immersive experience for customers, combining Moomoo’s digital investment platform with in-person customer service. Erika Chiang, Chief Marketing Officer for Southeast Asia at Moomoo, stated, “By combining the scale and innovation of digital with the personal touch of in-store engagement, we are creating spaces where investing becomes tangible, interactive, and inspiring.”
Additionally, Lendlease is facilitating a pop-up concept at Parkway Parade, expected to open later this year. This initiative allows Moomoo to refine its retail strategy and enhance its customer engagement during the launch phase. Jenny Khoo, Head of Retail and Workspace Management at Lendlease, expressed enthusiasm about the partnership, highlighting its alignment with Lendlease’s commitment to offering innovative retail experiences.
This collaboration underscores Lendlease’s strategic role in supporting experience-led retail concepts and diversifying its tenant mix to meet evolving consumer needs. As Moomoo ventures into physical retail, it aims to redefine how people experience investing in Singapore, bridging the gap between digital and physical interactions.
