Ascend Asia Asset Management, the asset management division of Ascend Asia Financial Services Group, has launched a new credit-focused investment strategy aimed at accredited investors. This initiative, announced on 6 November, provides access to funds managed by leading investment firms, including KKR, and marks a significant shift in offering institutional-grade credit investing to a broader client base.
The strategy is designed to tap into high-quality, income-generating opportunities across Asia’s corporate credit markets. Tomas Urbanec, CEO of Ascend Asia, highlighted the significance of this collaboration with KKR, stating, “We are proud to offer, for the first time, institutional-grade credit investing, traditionally available only to private banking clients, to AI clients of our member firms.”
Faith Chen, CEO of Ascend Asia Asset Management, emphasised the strategy’s potential to enhance the offerings available to financial consultants and their clients. “Through this new credit strategy, we are equipping member firms’ financial consultants with an institutional-grade product that offers greater choice and sophistication to their AI clients,” she said.
The launch comes at a time when demand for sophisticated investment solutions is on the rise. Ascend Asia aims to leverage its extensive network to bring more exclusive opportunities to its member firms, empowering financial consultants to better serve their clients. Established by KKR, Ascend Asia is committed to elevating the standards of financial advisory services in Singapore and beyond, providing a comprehensive range of solutions through its open-architecture model.
