Moomoo Singapore has announced the opening of its first physical stores at 313Somerset and Jem, marking a significant step in its omnichannel strategy to enhance investor engagement. These stores aim to blend Moomoo’s digital strengths with physical spaces, offering investors opportunities to learn, grow, and connect in person.
The new boutiques are designed to complement Moomoo’s award-winning app by providing personalised guidance, workshops, and real-time tutorials with expert advisers. The 313Somerset store is strategically located to attract a diverse range of retail investors, from young professionals to seasoned market participants. Meanwhile, the Jem store in Jurong East aims to make investing education more accessible to families and retail investors outside the city centre.
Echo Zhao, Country Head of Moomoo Singapore, stated, “Our vision has always been about reimagining how Singaporeans experience investing. With the launch of our concept stores, we are taking that vision beyond the app and into the heart of everyday life.”
The launch of these stores comes as Moomoo Singapore celebrates reaching 15 million users since its 2021 debut. Erika Chiang, Southeast Asia Chief Marketing Officer, emphasised the community aspect, saying, “These new stores are designed to give our community a physical home where investors can meet, learn, and grow together.”
Moomoo Singapore continues to connect its 15 million clients with financial educators, market leaders, and institutional partners, aiming to make investing knowledge and networks more accessible. As Singapore enters its next growth phase, Moomoo remains committed to shaping the future of investing through digital innovation and human connection.
