A recent survey by FedEx reveals that small and medium-sized enterprises (SMEs) in the Asia Pacific (APAC) region are increasingly optimistic about trade with Europe. Conducted in September 2025, the survey involved over 2,000 SMEs from 13 APAC and nine European markets, highlighting a significant shift in global trade dynamics.
The survey found that 85% of APAC SMEs plan to start or expand their trade with Europe within the next two years. This optimism is mirrored by European SMEs, with 87% maintaining or increasing their trade with APAC, particularly in China, Japan, and South Korea. The UK, Germany, and France are the leading European markets driving this growth.
Logistics reliability, digital tools, and trade expertise were identified as key enablers for future success. However, challenges such as regulatory shifts and complex customs procedures remain, affecting 86% of APAC and 78% of European SMEs.
To support this burgeoning trade, FedEx is expanding its Asia-Europe network. The company has added five weekly flights and enhanced connectivity, reducing transit times between Vietnam and Europe. Salil Chari, Senior Vice President at FedEx Asia Pacific, stated, “Amid ongoing shifts in global trade, it’s encouraging to see APAC and European SMEs demonstrating strong confidence in expanding along the Asia-Europe trade corridor.”
FedEx’s efforts aim to meet rising demand with improved capacity, reliability, and digital solutions, ensuring SMEs can trade more efficiently and confidently across borders.
