Watsons, the leading health and beauty retailer, has today launched its new Beauty & Wellness destination at Bugis Junction, marking a significant step in its nationwide retail transformation. This initiative aims to redefine how Singaporeans engage with beauty, health, and wellness products by introducing a dynamic retail concept featuring curated product ranges and innovative shopping experiences.
The Bugis Junction store, spanning over 3,700 square feet, is designed to reflect the youthful and trend-driven community it serves. It includes immersive zones such as BeautyVerse, Beauty Is You, and Aesthetic Beauty, alongside a GNC store-within-store concept. Notably, it also offers Singapore’s first retail pharmacy eConsultation, enhancing customer convenience and engagement.
Beyond Bugis Junction, Watsons is transforming its outlets across Singapore, tailoring each to the needs of its local community. For instance, the Watsons Health Store at Paragon focuses on specialised health zones, whilst the Punggol Coast store caters to young families with everyday wellness essentials and a full self-checkout concept. The Raffles Place Station Store provides quick shopping options for busy professionals.
Irene Lau, Managing Director of Watsons Singapore & New Markets, stated, “Watsons has always designed every touchpoint with our customers in mind. Our retail transformation is about making health, beauty, and wellness more approachable, engaging, and intuitive for everyone.”
This transformation underscores Watsons’ commitment to blending convenience, personalisation, and lifestyle relevance, meeting the evolving needs of modern consumers in Singapore.
