UOB Travel has appointed Amadeus as its digital transformation partner to modernise its technology infrastructure and improve the travel experience for its customers. This strategic partnership aims to integrate advanced digital retailing, automation, and productivity solutions, enhancing operational efficiency and customer service for UOB Travel’s cardmembers and banking clients in Singapore.
The collaboration will enable UOB Travel to access modern distribution channels, including New Distribution Capability (NDC), allowing for richer content offerings and quicker service delivery. Steven Ler, Executive Director of UOB Travel, stated, “Amadeus’ holistic travel technology offering has transformative potential for UOB Travel in Singapore. Through a suite of digital retailing, automation, productivity, and back-office solutions, we are building a future-proof business system with scalable, efficient solutions.”
Amadeus, a leading provider of travel technology solutions, will work closely with UOB Travel to develop a modern end-to-end travel system. This system aims to streamline operations, maximise efficiency, and unlock new revenue opportunities, ultimately delivering exceptional value to customers. Javier Laforgue, Executive Vice President of Travel Unit & Managing Director of Asia Pacific at Amadeus, commented, “UOB Travel and Amadeus have a shared vision to make the travel experience better.”
With this partnership, UOB Travel is poised to offer a more connected and comprehensive booking experience, supporting its ongoing business growth across its global network. This initiative underscores UOB Travel’s commitment to enhancing the travel experience by tailoring solutions to meet evolving customer needs.
