DirectD, a leading multi-brand smartphone retailer in Malaysia, has announced a strategic partnership with JCL Credit Leasing (JCL), a Tokyo-based financial services group, to enhance smartphone accessibility across Malaysia. The collaboration, unveiled on 24 November 2025, seeks to dismantle barriers to device ownership whilst embedding circular-economy principles to minimise e-waste and carbon emissions.
The initiative will provide Malaysians with high-quality, reliable smartphones through various accessible options, including flexible financing for ownership, subscription, or upgrades. This approach is designed to improve productivity in both work and study environments, benefiting individuals from diverse societal segments.
DirectD’s CEO, Amy Tan, expressed enthusiasm about the partnership, stating, “We’re excited to work with JCL to broaden access to reliable smartphones—an essential tool that powers daily life.” This collaboration is expected to significantly impact the Malaysian market by making smartphones more attainable and promoting sustainable practices.
The partnership also underscores a commitment to advancing circular, low-carbon practices, aligning with global sustainability goals. By focusing on reducing e-waste and lifecycle carbon emissions, DirectD and JCL aim to contribute positively to environmental conservation efforts.
As the partnership progresses, it is anticipated to set a precedent for similar initiatives in the region, potentially influencing other companies to adopt sustainable practices and improve technology accessibility.
