ShopBack, a leading shopping and rewards platform in the Asia-Pacific, has partnered with the Singapore Tourism Board (STB) to offer Malaysian travellers enhanced rewards when visiting Singapore. The collaboration, under the campaign tagline “Syok Jalan, Syok Lagi Cashback”, provides exclusive Cashback, perks, and giveaways for travel bookings made through ShopBack. This initiative, running from 28 November 2025 to March 2026, aims to boost cross-border tourism by offering upsized Cashback of up to 12% on accommodations and activities.
The partnership includes key travel platforms such as Klook, Traveloka, IHG Hotels & Resorts, Expedia, and Booking.com. Travellers can earn 9.5% Cashback on Klook for attractions like the Singapore Zoo and 9% on Traveloka for visits to Gardens by the Bay. This initiative combines STB’s tourism leadership with ShopBack’s rewards expertise to highlight Singapore’s diverse attractions and engage high-intent travellers from Malaysia.
Vincent Wong, General Manager of ShopBack Singapore and Malaysia, stated, “Teaming up with the Singapore Tourism Board allows us to reward our Malaysian users in new, meaningful ways.” Terrence Voon, Executive Director, Southeast Asia of STB, added, “We hope to showcase the diverse range of experiences in Singapore, helping Malaysian visitors get the most value out of each visit.”
This collaboration underscores ShopBack’s role in connecting governments, merchants, and consumers through innovative partnerships. It also aligns with ShopBack’s expansion into a broader suite of shopping tools, enhancing the shopping experience for its users.
