Etiqa has unveiled Project Firefly, an environmental initiative focused on conserving the firefly habitats along Sungai Panjang in Sabak Bernam, Malaysia. This project, launched on 10 January 2026, is a collaboration with the Malaysian Nature Society, Universiti Kebangsaan Malaysia, and the Sabak Bernam District Council. The initiative seeks to bolster the mangrove ecosystem and support the livelihoods of local communities dependent on ecotourism.
Project Firefly involves planting 130 Sonneratia Caseolaris saplings and 200 seeds, restoring habitats, and engaging 50 Etiqa volunteers in a community-driven effort along a 10-kilometre stretch of Sungai Panjang. Additionally, an awareness session by Universiti Kebangsaan Malaysia’s Faculty of Science highlighted the ecological significance of fireflies and the necessity for long-term conservation.
Fireflies serve as vital indicators of mangrove ecosystem health, which is crucial for environmental balance and the prosperity of local communities. However, firefly populations in Malaysia are declining due to habitat loss from pollution, deforestation, and light pollution. Protecting these habitats is essential for preserving biodiversity and sustaining local livelihoods.
Fukhairudin Mohd Yusof, CEO of Etiqa General Insurance Berhad, stated, “By conserving firefly habitats, we are not only protecting an irreplaceable part of Malaysia’s biodiversity but also helping sustain the ecotourism and river-based livelihoods of Sungai Panjang residents.”
IS Shanmugaraj, Executive Director of the Malaysian Nature Society, praised Etiqa’s efforts, emphasising the need for collective action in conservation. The initiative aims to inspire more companies to collaborate with environmental organisations and communities to protect biodiversity and support sustainable livelihoods.
