Primer Group has partnered with Mastercard to launch PrimerStar, a pioneering loyalty and payment application, at Funan in Singapore. This marks the Asia-Pacific region’s first deployment of Mastercard’s Next Generation Point-of-Interaction (NGP) experience, which combines digital and in-store shopping into a unified, secure journey.
PrimerStar allows shoppers to use a single app across brands like Hydro Flask and Toms, offering instant checkout and loyalty rewards. The app uses dynamic QR codes to identify membership profiles, apply rewards, and process payments securely with encrypted digital tokens. Transactions are authenticated using biometric passkeys, ensuring both security and convenience.
Jimmy Thai, CEO and President of Primer Group, stated, “At Primer, we are reimagining the way we work with partners like Mastercard to better cater to customer demands and putting digital innovation at the forefront.” Safdar Khan, Division President of Southeast Asia at Mastercard, added, “This collaboration with Primer Group demonstrates how next-generation acceptance capabilities can be deployed in a live retail environment.”
To celebrate the launch, the first 100 shoppers spending $200 or more via the PrimerStar app at Funan will receive a limited-edition Hydro Flask. This offer is valid until March 2026 or whilst supplies last.
Following its Singapore debut, PrimerStar is set for regional expansion, starting with the Philippines and Malaysia. This strategic rollout highlights Primer Group’s commitment to enhancing the retail experience through innovative and secure digital solutions.
