Singaporean retail investors are setting a benchmark for investment discipline and diversification, according to eToro’s Q4 Retail Investor Beat. The study, which surveyed 1,000 retail investors in Singapore, highlights that 83% of Singaporeans invest monthly, compared to 79% globally. Additionally, they allocate 10% of their monthly income to investments, surpassing the global average of 8%.
The trend is particularly strong among younger generations, with 92% of Gen Z and 88% of millennials investing monthly. eToro Market Analyst Zavier Wong attributes this to early financial education, stating, “Investing is very normalised in Singapore and starts much earlier for the locals here.”
Singaporean investors also demonstrate superior diversification across asset classes. They hold more domestic and foreign equities, real estate, bonds, cash assets, and currencies than their global counterparts. For instance, 57% of Singaporeans hold domestic equities versus 51% globally, and 82% hold cash assets compared to 68% globally.
In response to a weakening US dollar, 63% of Singaporean investors have adjusted or plan to adjust their portfolios, compared to 49% globally. Wong noted, “Retail investors in Singapore engage with macro shifts in a very practical manner.”
This disciplined approach and broad diversification position Singaporean investors favourably amidst global economic shifts, offering them flexibility and resilience in their investment strategies.



