Lincotrade & Associates Holdings Limited has announced the soft launch of its first property development in Kuala Lumpur, The Shang Residence. Situated in the established township of Kuchai Lama, this freehold residential project comprises 449 exclusive units. The development is strategically located near the proposed MRT Line 3 and major highways, providing easy access to lifestyle and retail hubs such as Mid Valley Megamall and Bangsar South.
The Shang Residence is designed as a modern urban sanctuary for multi-generational families, featuring a range of resort-inspired facilities. These include a 30-metre infinity pool, fitness and yoga studios, a Himalayan salt sauna, and various pavilions for dining and entertainment. The development also offers a co-working lounge and private meeting suites, catering to the needs of residents seeking a blend of comfort and functionality.
Jackie Soh Loong Chow, CEO of Lincotrade, expressed confidence in the project’s appeal, citing its strategic location and thoughtfully curated amenities. “The limited supply of freehold residential developments in a mature enclave like Kuchai Lama further enhances the attractiveness of The Shang Residence,” he noted.
Alan Tee Kai Loon, Managing Director of Linc Venture, highlighted the project’s design philosophy, which integrates Harmony, Vitality, Precision, and Stewardship. “The Shang Residence reflects our vision of creating well-located homes that combine thoughtful design with lifestyle-driven amenities,” he said.
The official launch of The Shang Residence is expected by June 2026, with completion anticipated by 2029. This development marks Lincotrade’s entry into the property development market in Malaysia, expanding its portfolio beyond interior fitting-out services.
