Malaysians have been ranked fourth among Asia’s top foodie travellers, according to a recent survey by digital travel platform Agoda. The survey, part of Agoda’s 2026 Travel Outlook Report, highlights that one in three Malaysians prioritise discovering new culinary experiences when travelling. This trend underscores the increasing importance of gastronomy in travel decisions across Asia.
The survey reveals that food has become a significant motivator for Asian travellers, climbing into the top three reasons for travel, up from sixth place last year. Taiwanese travellers lead the list, with 47% citing culinary experiences as a primary travel motivator. Vietnam and South Korea follow, with 35% and 34% of respondents, respectively, emphasising their appreciation for diverse cuisines.
Malaysia, with 33% of respondents prioritising food, shares the fourth spot with Japan. Indonesian, Thai, and Indian travellers complete the top eight, showcasing their interest in global cuisines.
Fabian Teja, Country Director Malaysia and Brunei at Agoda, noted, “For many Malaysians, travel and food naturally go hand in hand. Whether it’s seeking out authentic street food or planning trips around trending dining spots, culinary exploration plays a big role in how Malaysians experience the world.”
Agoda supports this culinary enthusiasm by offering over 300,000 activities, more than 6 million holiday properties, and over 130,000 flight routes, all bookable through its platform. As food continues to be a driving force in travel, Malaysians are set to explore even more global flavours.
