Price Forbes Singapore has announced the appointment of four senior executives to its newly established treaty reinsurance team. Bruce Ford, Goh Thian Leong, Mark Foster, and Florence Lam Puoy Yin join the team, reporting to Dick Heath, managing director of reinsurance and wholesale. This move follows Heath’s recent hire and aims to bolster Price Forbes’ reinsurance and wholesale capabilities in the region.
Bruce Ford, appointed as chief commercial officer, brings extensive experience from his previous roles, including regional head of treaty at Allied World Re and Australian CEO at St Paul Re. Goh Thian Leong, with five decades in the industry, takes on the role of head of speciality. He previously played a pivotal role at Arthur J Gallagher in establishing its treaty division.
Mark Foster, the new head of treaty, has over 40 years of experience, including two decades in Singapore, and has held senior roles at Cooper Gay and Asia Re. Florence Lam Puoy Yin, joining as director of speciality, has more than 45 years of experience and was formerly with Arthur J Gallagher.
Philip Johnson, CEO of Price Forbes Asia Pacific, expressed enthusiasm about the appointments, stating, “We’ve assembled a market-leading team with exceptional expertise.” Chris Bonard, president of Price Forbes Re, added that the new hires solidify the company’s position as a leading reinsurance broker in Asia.
These strategic appointments are part of Price Forbes’ ongoing efforts to expand its presence and capabilities in the Asia Pacific region, aiming to provide enhanced services to its clients.



