The Infocomm Media Development Authority (IMDA) has introduced the Digital Leaders Accelerator Bootcamp (DLAB) to enhance AI adoption among Singaporean enterprises. Announced by Minister for Digital Development and Information, Josephine Teo, the initiative is part of the National AI Impact Programme and builds on the existing Digital Leaders Programme.
DLAB is designed for business leaders of digitally progressive enterprises, known as Digital Leaders. The bootcamp will run multiple times a year, offering hands-on experience in implementing AI projects that address real business challenges. Participants will leave with a digital roadmap to guide their AI adoption, aiming to build confidence in scaling AI usage across their operations.
The programme marks a shift from traditional technology-focused approaches by integrating technical expertise with organisational readiness. IMDA aims to support 2,000 Digital Leaders over the next three years, equipping them with the necessary tools and methodologies for AI transformation and digital change management.
In collaboration with Boston Consulting Group and EY-Parthenon, the bootcamp combines local market insights with global AI transformation experience. Participants will engage in strategy planning workshops and project development sessions to identify high-impact use cases and implement viable AI solutions.
Upon completion, enterprises will gain practical experience in deploying AI, understanding critical topics such as business process redesign and data management. The inaugural session begins on 26 March, with EY-Parthenon leading the first run, followed by Boston Consulting Group in the second quarter. IMDA plans to expand the programme with new industry partners to support more enterprises across various sectors.



