CIMB Group Holdings Berhad has announced plans to expand its presence in ASEAN’s affluent wealth segment as part of its Forward30 strategy. This initiative aims to strengthen the bank’s cash and deposit franchise whilst enhancing cross-sell opportunities across the Group. The affluent segment in ASEAN is projected to grow by 5%-6% annually, reaching 65%-70% of the population by 2030.
The bank’s approach focuses on providing holistic wealth, advisory, and banking solutions, supported by a dedicated Chief Investment Office and personalised Relationship Manager advisory. CIMB has also invested in digital capabilities, offering real-time portfolio tracking and AI-enabled tools for its frontliners. Strategic partnerships will further expand its wealth, protection, and legacy solutions.
CIMB’s strong presence in Singapore serves as a key hub for affluent customers seeking cross-border and global investment opportunities. The bank plans to grow its Wealth Asset Under Management two-fold by 2030, aiming for a Non-Interest Income contribution of 33%-34%.
In January 2026, CIMB launched its Private Wealth service in Indonesia, with plans to expand to Malaysia and other markets. Indonesia is seen as a particularly attractive market due to its economic fundamentals and growing middle and upper-income segments.
CIMB’s strategy is to deepen relationships with high-value clients, strengthen deposit growth, and increase fee-based income through investment and advisory products. The bank believes ASEAN’s wealth landscape remains underpenetrated, offering significant opportunities for growth.
