Schaeffler, a global leader in motion technology, has announced its role as the official technology sponsor for the 2026 Asia Road Racing Championship (ARRC). The ARRC, Asia’s premier motorcycle racing series, began its 2026 season on 10 April at Sepang, Malaysia. This sponsorship marks Schaeffler’s strategic entry into the two-wheeler racing scene in Asia, reinforcing its position as a technology leader focused on performance and reliability.
Schaeffler’s involvement in the ARRC allows the company to showcase its full system expertise with precision-engineered products designed specifically for two-wheelers. The company views motorsport as more than just competition; it is a proving ground for technology. This aligns with Schaeffler’s goal to drive innovation globally in motion technology.
Maximilian Fiedler, Regional CEO Asia/Pacific of Schaeffler, stated, “Motorsports is a powerful driver for innovation, constantly challenging us to refine and elevate the standards of our technologies.” The partnership with ARRC provides Schaeffler with a platform to highlight its broad technology portfolio, which enables reliability and efficiency in high-performance environments.
The ARRC features six rounds in prominent locations across Asia, offering Schaeffler a significant opportunity to engage with the dynamic two-wheeler landscape in the region. This strategic move is expected to bolster Schaeffler’s presence and influence in the Asian market, potentially leading to further advancements in their technology offerings.
