Global hospitality giant Hilton has announced the introduction of eight new luxury and lifestyle brands in Asia Pacific this year. This expansion includes the debut of NoMad in Singapore and Signia by Hilton in Tainan, marking the first appearance of these brands in the region. With these additions, Hilton’s presence in Asia Pacific will encompass 16 of its 27 global brands.
The expansion highlights include the debut of Canopy by Hilton in Bangkok Sukhumvit, marking the brand’s entry into South East Asia. Additionally, Hilton will open its first property in Mongolia with the signing of Conrad Ulaanbaatar. In South Asia, Bengaluru will welcome its first Curio Collection by Hilton and LXR Hotels & Resorts properties.
Hilton is also set to introduce luxury brands Waldorf Astoria and Conrad in Malaysia’s Golden Triangle District, and the Tapestry Collection by Hilton will make its debut in Vietnam with NHAAN Resort & Spa Hoi An. These developments are part of Hilton’s strategy to expand its luxury and lifestyle footprint, with over 15 openings planned for 2026.
Alan Watts, president of Asia Pacific at Hilton, stated, “Asia Pacific remains a powerful growth engine for Hilton, and this latest wave of brand entries reflects the strong demand we are seeing from owners for differentiated, high-performing brands.”
With a pipeline of more than 80 luxury and lifestyle hotels in the region, Hilton aims to surpass 250 properties in these categories in the coming years, reinforcing its commitment to shaping the hospitality landscape in Asia Pacific.
