DKSH has announced a new distribution agreement with Novaphene, a prominent manufacturer of personal care ingredients, to expand its reach in Malaysia, Singapore, and Thailand. This collaboration will see DKSH’s Business Unit Performance Materials providing business development, marketing, sales, logistics, and distribution services for Novaphene’s range of high-performance personal care ingredients.
The agreement encompasses Novaphene’s entire portfolio, including trademarked products such as Novaguard, Novapreserv, Novakare, and Novasolve. These ingredients are designed to enhance the safety, efficacy, and performance of cosmetic formulations, meeting the growing demand for innovative solutions in the region’s dynamic beauty markets.
Novaphene, known for its high-quality personal care ingredients, aims to leverage DKSH’s strong local presence and market expertise to support its growth in Southeast Asia. Saral Shah, Director of Novaphene Specialities Pvt Ltd, stated, “This collaboration with DKSH represents a natural extension of our commitment to serving global customers with world-class personal care solutions.”
Michelle Delac, Vice President of Global Personal Care Industry at DKSH, expressed enthusiasm about the partnership, noting that Novaphene’s solutions align with current market needs. “We look forward to growing in these markets together,” she said.
This strategic move highlights the importance of the Southeast Asian market for Novaphene and underscores DKSH’s role in facilitating market expansion for its partners. As consumer preferences evolve, the demand for high-performance personal care products continues to rise, making this partnership a timely and significant development in the industry.
