Salesforce has announced the launch of its AI Innovation Hub in Singapore, set to open in June, as part of its ongoing US$1b investment in the region. This initiative is designed to support Singaporean enterprises, including Kaplan, StarHub, and INSEAD, in their transformation into Agentic Enterprises using Salesforce’s Agentforce 360 platform.
The AI Innovation Hub will serve as a collaborative space for customers and partners to co-innovate and deploy Agentforce solutions rapidly. Additionally, Salesforce is establishing Data & AI Centres of Excellence with partners like Accenture and PwC to further AI adoption across ASEAN.
Paul Carvouni, Senior Vice President & General Manager of Salesforce ASEAN, highlighted the momentum behind Agentforce 360, stating, “Our customers are actively transforming their businesses with AI and data to solve complex challenges in real-time.”
The impact of AI on Singapore’s economy is significant, with IDC research projecting a cumulative economic impact of S$78.4 billion by 2030. Salesforce’s platform aims to unify humans, agents, apps, and data, providing the infrastructure needed for businesses to achieve real work outcomes.
Organisations like Kaplan and Panasonic Asia Pacific are already experiencing the benefits of Agentforce 360, enhancing operational efficiency and customer support. As Salesforce continues to expand its AI initiatives, Singapore is poised to strengthen its position as a leading hub for enterprise AI.
