Manulife Financial Corporation has announced a robust performance in its Asia segment for the first quarter of 2026, with core earnings reaching US$598m, marking a 22% increase year-over-year. The growth is attributed to strong sales and strategic initiatives across Hong Kong, Japan, and Singapore.
The company’s annualised premium equivalent (APE) sales rose by 11% to US$1,599m, whilst the new business contractual service margin (CSM) and new business value (NBV) both increased by 15%, reaching US$585m and US$533m, respectively. These figures underscore Manulife’s successful execution of its strategy to enhance health, wealth, and longevity solutions for its customers.
A key highlight of the quarter was Manulife’s exclusive partnership with Guardant Health, offering the Shield Multi-Cancer Detection test to customers in Hong Kong, Singapore, and the Philippines. This collaboration positions Manulife as the first insurer in Asia to provide this early cancer detection service, reinforcing its commitment to improving customer health outcomes.
Additionally, Manulife’s third Asia Longevity Symposium in Japan focused on financial readiness for longer life spans, enhancing the company’s brand perception and customer engagement. The firm also received accolades as Asia’s Best Insurance Provider for Wealth Management at the 2026 Euromoney Private Banking Awards.
Investments in artificial intelligence (AI) have been pivotal, with new AI tools launched in Vietnam and Japan to boost distributor productivity. In Hong Kong and Macau, the AI SalesPro tool was introduced to over 11,000 agents, enhancing sales effectiveness and customer insights.
Steve Finch, President and CEO of Manulife Asia, stated, “Asia delivered another strong quarter in 1Q 2026, with core earnings up 22% and double-digit increases across key growth metrics. This performance reflects disciplined execution across our strategy.”
Manulife’s strategic initiatives and technological advancements are expected to continue driving growth and enhancing customer experiences in the region.



