GetGo Carsharing, Singapore’s largest carsharing service, recently hosted an exclusive event to promote sustainable mobility by highlighting the financial burdens of car ownership. The event, held on 19 May, featured a symbolic car smash to draw attention to the high costs associated with owning a vehicle, including the S$100,000 Certificate of Entitlement (COE).
The event showcased a decommissioned vehicle marked with typical ownership expenses such as road tax, insurance, and depreciation. Participants were invited to smash the car, symbolising the breaking of financial constraints tied to car ownership. This dramatic demonstration served as the focal point of GetGo’s “Smash the $100k Burden. Reclaim Your Freedom to Drive.” campaign.
The campaign aims to encourage Singaporeans to consider carsharing as a viable and commitment-free alternative to owning a car. With COE prices soaring, GetGo’s initiative seeks to provide a more accessible and environmentally friendly option for those needing occasional access to a vehicle.
By offering a sustainable alternative, GetGo hopes to alleviate the financial pressures of car ownership whilst promoting a greener approach to mobility. The campaign also includes in-house social media content to further spread the message of sustainable transportation options.
