Lenovo Singapore has announced a partnership with football legend Fandi Ahmad as its brand ambassador for the FIFA World Cup 2026™. The collaboration aims to merge football, technology, and youth culture through various initiatives, including immersive fan experiences and an AI-powered coaching programme.
The partnership will see Fandi Ahmad participate in Lenovo’s marketing campaigns and community events, such as the launch of the Re:Match Experience Store at *SCAPE and a meet-and-greet session at The Kickback. Fandi will also anchor the Lenovo AI Foundry sports pilot, a year-long collaboration with the Institute of Technical Education (ITE) to develop junior football coaches using motion-capture and AI technology.
Nigel Lee, General Manager of Lenovo Singapore, expressed enthusiasm for the partnership, stating, “Fandi Ahmad embodies the spirit of resilience and growth that Lenovo stands for. This collaboration reflects our commitment to empowering Singapore’s sports development ecosystem.”
From 11 June to 20 July, Lenovo will host interactive fan engagement activities at CHIJMES and Capitol Singapore, featuring an AI Photobooth and live match screenings. Fans can transform into digital footballer avatars and participate in the “Spend & Score” campaign for a chance to win tech prizes, including a Lenovo Yoga Slim 7i Ultra FIFA World Cup 26™ Edition laptop.
The initiatives highlight Lenovo’s dedication to leveraging technology to enhance the fan experience and support the development of future football talent in Singapore.
