Singapore travellers have made travel a key focus in the first half of 2026, with Trip.com Group data revealing a double-digit year-on-year growth in outbound bookings. Popular destinations include cosmopolitan cities such as Shanghai, Tokyo, and Taipei, which have topped the list for flight bookings.
In June, short-haul destination bookings increased by 3% year-on-year, with Singaporeans planning their trips earlier. The average booking window has extended to 63 days, indicating growing confidence in travel planning. Additionally, mid-haul and long-haul bookings have each grown by 21% year-on-year, showcasing an interest in more extensive travel.
Family travel is on the rise, with hotel bookings involving children increasing by 11% year-on-year. A recent survey by Trip.com Group highlighted that family travel is the most appealing experience for Singaporeans, particularly among older Millennials aged 35 to 44. Attractions such as Universal Studios Singapore and Gardens by the Bay continue to see strong demand.
To enhance the summer holiday experience, the Hong Kong Tourism Board has partnered with Trip.com Group to offer promotions on attractions and transport. From 15 June to 31 August, travellers can enjoy discounts of up to 50% on bundled offers, including attraction tickets and transport deals.
This trend reflects a sustained demand for travel, with Singaporeans showing a preference for familiar destinations and family-friendly experiences. The collaboration with the Hong Kong Tourism Board further enriches the travel options available to Singaporeans this summer.
